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Manager, Consumer Insights

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Marketing
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Marketing
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MAR0000KK Requisition #
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As a Manager, Consumer Insights, you will be responsible for the development, execution, analysis and creative presentation of advanced and complex quantitative and/or qualitative consumer research for specific Activision brands as well as company-wide strategic initiatives. 
 
Responsibilities:
  • Represent the voice of the consumer throughout the product and marketing development cycle for various Activision titles in many segments of the category from kid’s games to hard-core mature titles.
  • Plan, implement and analyze title-level consumer research using qualitative and quantitative tools.  
  • Scope of work may include the following on a title-level:
      • Game concept development.
      • Pricing studies.
      • Communications and brand tracking.
      • Positioning development and exploration.
      • Advertising/Communications develop.
      • Manage and report global tracking study findings, and analyze results in the context of business results.
      • Leverage company's investment in primary and secondary research to derive insights and provide strategic leadership to internal product and marketing teams.
      • Effectively communicate the consumers' attitudes, behavior, perceptions and motivations to the various teams within the company and to external partners.
      • Demonstrate intellectual curiosity about consumers, games and the business of games; identify compelling and actionable insights that influence how we grow the business and deepen consumers’ engagement with our brands.

Requirements:
  • 5+ years of experience in consumer insights on the client or supplier side.
  • Bachelor’s degree in related field. 
  • Strategic/account planning and/or other quantitative & qualitative analysis.
  • Logical and analytical.
  • Intuitive about people.
  • A strategic thinker with intense curiosity.
  • An eclectic user of information, and an engaging storyteller with strong interpersonal skills.

Great Games Start with Great People!  This is an exciting time to join us!
Ask anyone who works at Activision, or with Activision, their favorite thing about it, and they’ll tell you, it’s the people. We have world class brands, infrastructure and resources, but our success doesn’t come from assembly lines producing widgets. Our success comes from people producing greatness together. We are nothing without our employee’s brilliance. So if you’re interested in our biggest priority, it’s the people.

Headquartered in Santa Monica, CA, Activision operates at the intersection of technology, entertainment, esports, and consumer products. Activision is more than just the leading developer and publisher of video games, we are the creators of some of the world’s biggest, most ground-breaking titles in the industry. Our portfolio includes Call of Duty®, Skylanders®, and Destiny®. 

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