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Job Title: Lead Data Scientist
Department: Consumer Analytics
Reporting To: Senior Director, Consumer Analytics
Location: Santa Monica, California
 
Our World
Activision Blizzard, Inc., a member of the S&P 500, is the worldʹs most successful standalone interactive entertainment company. We delight hundreds of millions of monthly active users around the world through franchises including Activisionʹs Call of Duty®, Destiny and Skylanders®, Blizzardʹs World of Warcraft®, Overwatch®, Hearthstone®, Diablo®, StarCraft®, and Heroes of the Storm®, and Kingʹs Candy Crush™, Pet Rescue™, Bubble Witch™ and Farm Heroes™. The company is one of the Fortune ʺ100 Best Companies to Work For®ʺ. Headquartered in Santa Monica, California, Activision Blizzard has operations throughout the world, and its games are played in 196 countries. More information about Activision Blizzard and its products and services can be found on the companyʹs website, www.activisionblizzard.com
 
Your Mission
The Lead Data Scientist will work closely with Product, Marketing, Studios, Engineering and Technology organizations to deliver world-class advanced analytics analyses of marketing activities and estimating their impact on sales. These projects will include, but are not limited to, Media Mix Optimization, Analysis of Covariance (test & control), Cluster Analysis, Unsupervised and Supervised Learning, Attribution Modeling of disaggregate event-stream data.  
We have a tremendous amount of data on how gamers play our games.  We need, however, an expert who has the passion, experience, skills and ability to turn that data into action.
 
This role includes but is not limited to the following tasks/duties:
  • Be the media measurement thought-leader and own the definition of KPI measuring, providing recommendations on new statistical/machine-learning approaches based on research and testing.
  • Design, build, validate and socialize advanced attribution models to optimize media mix
  • Develop meaningful cluster analysis based on both supervised and unsupervised learning models, driving actionable segmentation recommendations
  • Integrate with existing machine learning pipelines on propensity scoring and LTV projection to granularize the understanding of user journey and customer value
  • Build and improve ETL pipelines in support of data aggregation, movement and analysis
  • Establish through testing and experimentation the right statistical approach to delivering analytics insights
  • Provide thoroughly documented work products to enable smooth operations in production
  • Interpret and visualize model estimates and diagnostics
  • Work with senior management to answer strategic business questions through the use of behavioral data
     
Player Profile
  • 5+ years of experience in database mining/marketing with very large, complex and multi-dimensional datasets.
  • 2+ years of direct experience working in ad-tech with a proven track record of media mix optimization
  • Thorough understanding and ability to apply supervised and unsupervised learning models.
  • Must be able to synthesize disparate data to mine and communicate insights
  • Excellent collaboration and communication skills with a proven track record of working across all levels of the organization.
  • Experience with large individual customer behavioral data sets (gaming, retail, financial services) and expertise in communication channel best practices, including multi-channel marketing.
  • Technical mastery in advanced database mining tools such as SQL and SAS/R/Python (any of the three) with the ability to coach and train others on best practice.
  • Preferred experience working with Data Management Platforms, such as Adobe Audience Manager
  • Gaming experience particularly with the Call of Duty franchise a strong plus
  • Exceptional data analysis in Excel including ability to write macros
Your Platform
We’re headquartered in Santa Monica, California, housing multiple teams across many disciplines of Marketing, PR, Sales, Supply Chain and other corporate functions such as HR, IT, Legal, Facilities and Finance. Santa Monica is the nerve center of our company, where the best ideas combine with unrivalled rigor to create the biggest and best entertainment experiences in the world.
* The video game industry and therefore our business are fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
 

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