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Manager, Consumer Insights

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Marketing
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Job Title:             Manager, Consumer Insights
Reporting To:     Director, Consumer Insights
Department:       Consumer Insights
Location:            Santa Monica, California
 


Your Mission


As a Manager, Consumer Insights, you will be responsible for the development, execution, analysis and creative presentation of advanced and complex quantitative and/or qualitative consumer research for specific Activision brands as well as company-wide strategic initiatives.
 
What you’ll do:

  • Represent the voice of the consumer throughout the product and marketing development cycle for various Activision titles, in many segments of the category from kid’s games to hard-core mature titles.
  • Plan, implement and analyze title-level consumer research using qualitative and quantitative tools.  Scope of work may include the following on a title-level:
  • Game concept development
  • Segmentation research
  • Communications/Brand exploration and tracking
  • Positioning exploration
  • Advertising/Communications development
  • Manage and report global tracking study findings, and analyze results in the context of business results.
  • Leverage company's investment in primary and secondary research to derive insights and provide strategic leadership to internal product and marketing teams.
  • Represent the voice of the consumer in terms that are relevant to the business.  Must effectively communicate the consumers' attitudes, behavior, perceptions and motivations to the various teams within the company and to external partners.
  • Demonstrate intellectual curiosity about consumers, games and the business of games.  Must have the ability to identify compelling and actionable insights that influence how we grow the business and deepen consumers’ engagement with our brands.

 

Player Profile

 

  • 5+ years of experience in consumer insights on the client or supplier side.
  • Strategic/account planning and/or other quantitative & qualitative analysis.
  • Logical and analytical.
  • Intuitive about people.
  • A strategic thinker with intense curiosity.
  • An eclectic user of information, and an engaging storyteller with strong interpersonal skills.
  • Bachelor’s degree in related field


Your Platform 


We’re headquartered in Santa Monica, California, housing multiple teams across many disciplines of Marketing, PR, Sales, Supply Chain and other corporate functions such as HR, IT, Legal, Facilities and Finance. Santa Monica is the nerve center of our company, where the best ideas combine with unrivalled rigor to create the biggest and best entertainment experiences in the world.
 
Our World 


Great Games Start with Great People!  This is an exciting time to join us!
 
Ask anyone who works at Activision, or with Activision, their favorite thing about it, and they’ll tell you, it’s the people. We have world class brands, infrastructure and resources, but our success doesn’t come from assembly lines producing widgets. Our success comes from people producing greatness together. We are nothing without our employee’s brilliance. So if you’re interested in our biggest priority, it’s the people.
 
Activision is more than just the leading developer and publisher of video games; we are the creators of some of the world’s biggest, most ground-breaking titles in the industry. Our portfolio includes Call of Duty®, Crash Bandicoot™, and Destiny.
 
Activision is a division of Activision Blizzard (NASDAQ: ATVI), headquartered in Santa Monica, California with locations across the globe. Activision Blizzard is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology, and entertainment. A member of the S&P 500 and recognized on the 2018 FORTUNE 100 Best Companies to Work For® list, Activision Blizzard has operations throughout the world with approximately 10,000 employees and players in 196 countries.
 
The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.



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