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Trade Marketing Specialist

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Job Title: Trade Marketing Specialist

Department: Market Operations

Contract Term: Permanent

Location: Ditton Park Campus, Datchet

Our World

We are Activision Blizzard: a member of the Fortune 500 and S&P 500, and the world's most successful standalone interactive entertainment company. 

We delight hundreds of millions of monthly active users around the world every day through franchises including Activision's Call of Duty®, Destiny and Skylanders®, Blizzard Entertainment's World of Warcraft®, Overwatch®, Hearthstone®, Diablo®, StarCraft®, and Heroes of the Storm®, and King's Candy Crush™, Pet Rescue™, Bubble Witch™ and Farm Heroes™. 

We’ve been one of Fortune’s "100 Best Companies To Work For®" for the last four years. Headquartered in Santa Monica, California, we have operations throughout the world, and our games are played in 196 countries. 

More information about our company and products can be found on our website, www.activisionblizzard.com.

Your Mission

This role includes but is not limited to the following tasks/duties*:
  • Develop and manage the life cycle activation, consumer acquisition and conversion to purchase strategies for our retail partners linking with key franchise objectives
  • Drive the evolution of our consumer engagement & acquisition strategies through our retail partners and their various media & marketing vehicles
  • Communicate & execute planned strategies through internal & external evangelism, as well as flawless execution of assets & communication    
  • Become a champion across our key Retail Partners, presenting audience insight, analysis of customer data and taking ownership of our franchise stores
  • Develop flagship assets to aid consumer education & acquisition via core retail channels such as Social, Mobile & Catalogues
  • Track Retail activity highlighting successes and presenting plans to the business across all key beats and events
  • Shared management of the Trade budget in real-time, performing quarterly forecasts and scenario analysis
  • Aid in preparation for pivotal industry events and retailer meetings
  • Continue to develop through training and the annual personal development process

Position Duties

Developing Trade Marketing & Media Strategy
  • Develop and execute successful retail activities that support our franchise lifecycle plans
  • Drive business innovation in how we evolve in an ever changing media landscape
  • Facilitate the design and production of effective customer POS
  • Leverage key partner relationships into added value at retail
Communicating & Executing Trade Marketing Strategy
  • Cross-functional collaboration with Sales, Brand and Retail to evangelise trade strategies and key tactics
  • Liaison with PR, Creative Services, & Agencies to create and execute assets across core retail channels including in-store, mobile & social
Analysis & Strategic Recommendations
  • Partner with Retail to understand our customer/audience insights, build strategic plans and present recommendations to the business
  • Support the building of best practise activity for the UK in regard to different retail execution opportunities.
Budgeting & Forecasting
  • Assist in tracking VS&M spend and reporting against financial objectives
  • Conduct pre-quarter and year end close reviews with Finance to ensure expenditure it accurately tracked
Retailer/Industry Events
  • Support in briefing the Sales team with key trade marketing activity for each launch
  • Support/Manage the building of industry/retailer events and product launches

Player Profile
  • Experience in process thinking and driving projects from conceptual to execution
  • Exposure to media planning & strategies
  • Excellent communication, interpersonal & presenting skills
  • Exceptional attention to detail
  • Should be able to handle various pressure situations and workload through proper work balance, prioritisation and delegation
  • ‘Have done, can do, will do’ approach
  • Positive attitude and creative approach
  • Ability to liaise with colleagues at all levels within Activision Blizzard
  • Pragmatic thinker, not afraid to work outside the box
  • Drive for results


Your Platform

Based in Ditton Park, our Campus houses a number of great amenities as well as transport links. The Parkland settings offer; tennis courts, an onsite gym, canteens and cafes etc. It is conveniently close to Junction 5 of the M4 giving a direct links to central London, the M25 and Heathrow airport. Free shuttle buses also run from both Slough and Datchet train stations.

* The video game industry and therefore our business are fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

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