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Job Title: User Acquisition Analyst, Mobile

Reporting To: Sr. User Acquisition Manager, Mobile

Department: Call of Duty

Location: Santa Monica, CA

Your Mission

As a User Acquisition Analyst for our mobile team, you will get to shape our marketing efforts through a mix of data analysis and campaign management. The mobile user acquisition team at Activision commands a multimillion dollar budget and is responsible for growing the company’s userbase across its budding portfolio of mobile games. The group we’re assembling is strategically vital to our mission of bringing our world-class IP onto mobile phones, and we’re looking for rockstars who are equally comfortable with marketing as they are with analytics. The User Acquisition Analyst is a mid-level role that assists the user acquisition team through a combination of campaign management and analysis.

Player Profile

  • Learn the dynamics of free-to-play gaming and the mobile UA ecosystem from industry veterans
  • Run user acquisition campaigns on Facebook, Google, Instagram, etc for various platforms and devices, ensuring KPIs are achieved.
  • Conduct deep analysis (e.g. cohort performance, channel analysis, creative review)
  • Manage complex A/B testing for localization, creatives, geos, content, CTAs, etc., to maximize acquisition activities and ROI.
  • Partner with internal teams and external agencies to ensure our strategy is executed upon

Your Platform

We’re headquartered in Santa Monica, California, housing multiple teams across many disciplines of Marketing, PR, Sales, Supply Chain and other corporate functions such as HR, IT, Legal, Facilities and Finance. Santa Monica is the nerve center of our company, where the best ideas combine with unrivalled rigor to create the biggest and best entertainment experiences in the world.

Our World

Great Games Start with Great People!  This is an exciting time to join us!

Ask anyone who works at Activision, or with Activision, their favorite thing about it, and they’ll tell you, it’s the people. We have world class brands, infrastructure and resources, but our success doesn’t come from assembly lines producing widgets. Our success comes from people producing greatness together. We are nothing without our employee’s brilliance. So if you’re interested in our biggest priority, it’s the people.

Activision is more than just the leading developer and publisher of video games; we are the creators of some of the world’s biggest, most ground-breaking titles in the industry. Our portfolio includes Call of Duty® and Crash Bandicoot™.

Activision is a division of Activision Blizzard (NASDAQ: ATVI), headquartered in Santa Monica, California with locations across the globe. Activision Blizzard is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology, and entertainment. A member of the S&P 500 and recognized on the 2018 FORTUNE 100 Best Companies to Work For® list, Activision Blizzard has operations throughout the world with approximately 10,000 employees and players in 196 countries.

The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

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